About Course
Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
Learners will:
o Understand both what personal branding means and what it means to inhabit their brand
o Establish themselves on at least three social media platforms
o Create a mission statement for their personal brand
o Build a board of directors for their brand
o Become familiar with the basics of digital security and reputation management
o Create a system for ongoing brand maintenance
Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback and support each other as learners pursue their goal of successful brand creation.
Skills you will Gain
- Personal Branding
- Social Media
- Management
- Brand Management
Benefits
- Flexible deadlines: Reset deadlines in accordance with your schedule.
- Shareable Certificate: Earn a Certificate upon completion
- 100% online: Start instantly and learn at your own schedule.
- Approx. 7 hours to complete
- Beginner level
Offered by
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Syllabus - What you will learn from this course
WEEK 1
1 hour to complete
Introduction
Hello and welcome!
1 video (Total 3 min), 2 readings
1 hour to complete
An Overview of Personal Branding
The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).
3 videos (Total 17 min), 4 readings
WEEK 2
1 hour to complete
Building your Brand's Infrastructure
Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.
6 videos (Total 32 min), 3 readings
WEEK 3
1 hour to complete
Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu
4 videos (Total 25 min), 2 readings
WEEK 4
13 minutes to complete
Creating your Brand's Maintenance Plan
This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
2 videos (Total 13 min)
WEEK 5
2 hours to complete
Your Online Identity: How reputation and digital privacy affect your Brand.
4 videos (Total 24 min), 4 readings, 2 quizzes
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